AR, 3D, Cinema4D, Animation, Promotions
Cribbs Causeway is a shopping centre in Bristol and every year they produce a campaign to encourage shoppers to visit and check out any new store openings or product launches. Working with True Digital, I was tasked to model, animate and render 3 furry animals to promote the Spring campaign and some new store features. There was a chicken, rabbit and lamb that needed to be given fur and textures and animated into various video sequences that we shot on location.
All the animation were bespoke and had to work with the environment that we captured on the day. The videos were then used across their social media platforms over the space of a few weeks leading up to Spring.
This was all modelled and textured in Cinema4d using Redshift and then edited into the scene using Adobe Aftereffects.
