Hi, I'm Dave Ashby, a Senior Digital Creative based in Bristol, UK. With over 28 years of experience across design, motion, digital media and 3D visualisation, I help businesses, agencies and brands transform ideas into engaging visual experiences.

My background spans creative direction, branding, digital marketing, motion graphics, product visualisation, web design and emerging technologies, allowing me to bridge the gap between creative, technical and commercial objectives. Throughout my career I have collaborated with creative directors, marketers, developers and business owners to deliver projects ranging from product launches and marketing campaigns to interactive experiences, educational content and branded digital assets. I enjoy solving complex communication challenges and finding creative ways to make information more engaging, accessible and memorable.

Outside of client projects, many people know me through my augmented reality animations on social media, where I have built a large audience by combining storytelling, animation and interactive technology with popular culture and entertainment brands. Check out my Showreel

RECENT PROJECTS

Flowtech 3D Intro Animation

Flowtech Intro Animation

3D Product Visualisations

3D Product Visualisations

3D AR Pokemon Animations

Pokemon 3D Animations

CORE SKILLS


Creative Direction
Art Direction
Digital Design
Graphic Design
Brand Development
Campaign Design
Motion Graphics
Video Editing
Visual Effects (VFX)
3D Modelling
3D Animation
Product Visualisation
User Interface Design
User Experience Design
Front-End Web Design
HTML
CSS
JavaScript
Marketing Campaign Development
Augmented Reality (AR)
Project Management
Client Management
Content Production
Social Media Content
AI-Assisted Creative Workflows
Generative AI Tools
Presentation & Pitch Development
Team Collaboration

Software & Tools


Basically anything Adobe (Photoshop, Illustrator, Indesign, Aftereffects, Premiere and so on) as my background is graphic design, print and web design.

As for 3D, Cinema4d is my go to program, but I also know zbrush, Substance Painter and X-Particles.

My renderer of choice is Octane or Redshift.

Maxon Cinema4D
Redshift
Octane
Adobe Aftereffects
Adobe Illustrator
Adobe Indesign
Adobe Media Encoder
Adobe Photoshop
Adobe Premiere
Figma
Unity
AI Tools
(ChatGPT, Claude, Higgsfield, Kling, Seedance 2.0, Meshy) 

I take a human-first approach to creativity, using AI as a practical tool to accelerate and enhance the creative process.

View Portfolio



Experience

Proctor & Stevenson

Senior Digital Designer / Motion Designer

April 2011 – January 2012 (Bristol)

Worked within a multidisciplinary agency environment delivering B2B marketing campaigns, digital content and branded communications for national and international clients. Collaborated closely with Creative Directors, Account Managers and development teams to create engaging visual content across digital, motion and web-based projects.

Teamrubber

Midweight Digital Designer

September 2009 – April 2011

Bristol

Delivered creative concepts and digital campaigns for major consumer brands across web, social media, interactive experiences and promotional content. Worked independently and as part of multidisciplinary teams to develop engaging user experiences and digital marketing campaigns for major film and entertainment brands.

Debut Sport

Digital Production Designer

August 2008 – September 2009 (Bristol)

Responsible for the visual development, marketing and presentation of consumer products for major retail channels including Argos, Amazon and Toys R Us. Worked closely with manufacturing partners and internal stakeholders to bring products from concept through to market.

The Filter

Digital Designer

April 2007 – July 2008 (Bath)

Worked as part of a multidisciplinary design and development team building an innovative online recommendation platform focused on personalised music and entertainment. Responsible for shaping the visual identity, user experience and marketing presence of one of the early recommendation-driven digital platforms operating before the rise of modern social media and streaming services.

Earlier Career

BluePoppy Design Agency Junior Designer January 2006 – March 2007 | Bristol
Em5 Design & Advertising Print Designer June 2004 – December 2005 | Bristol
IMS Print Lead Print Designer September 2003 – March 2004 | London
Net4Site Junior Designer March 2002 – July 2002 | Cirencester
Various Freelance Freelance Design Projects January 1998 – July 2003 | Luton, London, Swindon
Previous Experience
My qualifications

BA (Hons) Graphic Design Degree - ‘1st Class’ 3yr (2000-2003) Swindon Art College

Btec National Diploma Graphic Design - 2yr (1998-2000) Barnfield College (Luton)

You want more!?

Download my CV