3D, AR, Cinema4D, Animation
I have helped Ulta Beauty, DryBar and Sephora create on-going 3D animations to help promote their various products on their social media platforms. These animations usually involve products coming alive and doing some kind of task within the sequence. The animations are carefully storyboarded out and tend to take place either using AR into the real world or more often, the products live within a sudo-AR realistic world.
When designing one of these promos, I am approached with a clear brief, which I then storyboard and block out with render stills to confirm back & forth with the client before focussing on the full animated sequence. Below are a few of the more recent sequences.
