Illustration, Branding, Creative Direction, Packaging Design, Exhibition
Versus is a collection of 52 amazing illustrations by 13 brilliant artists, all presented within a box of playing cards and sent to creative organisations to get them employed.
I started the project with Volume 1 back in 2010 as a way to give something back to the creative community. Over about 4 months the project was introduced to the world and completed by November when a final exhibition was displayed in the 'Start the Bus' gallery. The project got such a great response I decided to bring the project back in 2011 for Volume 2.
The plan was to send out free packs to South West agencies so that they could keep a cool record of local talent. Packs and prints are available to buy for everyone else, which in-turn pays for the project.
In the second year, and thanks to the responce of volume 1, I wanted to get more illustrators involved so turned the submission process into a judged competition. I then presented a poster at the exhibition with all enteries as well as the 13 chosen artists work. The brief for Volume 2 made much more use of the colour scheme making all the cards work better as a group and all looked impressive together at the final exhibition at 'The Palour' in Bristol.
There are plenty of packs and prints from both years still available from my online store. Below are photos of the packs, prints and articles about the project.
Visit my online Store to get your own playing card packs and prints.